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Analytic Techniques for Business Specialization

2.5 horas
Intermedio

In this Specialization, you’ll learn to frame business challenges as …

lo que aprenderás
Helps to predict performance
Increased the retention rates
Boost in cost efficiency
Gratis

Applying Data Analytics in Marketing

8.5 horas
Intermedio

This course introduces students to the science of business analytics …

lo que aprenderás
Get the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives.
Identify the ideal analytic tool for their specific needs
Understand valid and reliable ways to collect, analyze, and visualize data
Utilize data in decision making for their agencies, organizations or clients.
Gratis

Survey analysis to Gain Marketing Insights

18.8 horas
Todos los niveles

How do consumers see your brand relative to your competitors? …

lo que aprenderás
From one-off customer satisfaction surveys to brand tracking surveys that are administering on a continuous basis, they provide the information that marketers need to understand how their products, services and brands are seen by consumers.
In Analytic Methods for Survey Data, statistical learners will become familiar with established methods for converting survey responses to insights that can support marketing decisions.
Techniques discussed include factor analytics, cluster analysis, discriminant analysis and multi-dimensional scaling.
Presentado
Gratis

Fundamentals of Music Theory

17.5 horas
Principiante

This course will introduce students to the theory of music, …

lo que aprenderás
Reading musical notes
Constructing scales and chords
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